Experience or potential in hiring?

Do you hire for experience or potential?

What is amazing to me is seeing how many organizations in Toronto are just looking for experience in marketing and don't even try to consider potential.

Not many people bet on the mindset and attitude.

It's a risk.

The biggest "hiring insight" I've ever heard was from David Cancel (CEO of Drift).

"10x people are almost never going to fit into some preconceived job description you have. Usually people who are 10x are not coming in through the normal process and don't fit into the normal role. There is something off about them, there is something weird".

Sergey Ross